Data Drift: The Slow Leak in Local Search
- Quarter 1 Taken together, handle the high-authority sources by hand and batch the long tail afterwards.
- Ongoing Crucially, anything unverifiable should be removed rather than corrected, even when nothing else changes.
- Month 1 In other words, set aside time to fix every month rather than treating it as a one-off project.
- Month 1 Usually, keep a change log; six months on, nobody remembers which field was edited or why.